Department of Journalism & Mass Communication,Tilak Maharashtra Vidyapeeth, Pune
B.Sc. in Social Media & Digital Marketing
Course overview:
This course introduces the foundational concepts, theories, and practices of media and communication. It explores the role of broadcast, digital, and traditional media in shaping society, culture, and human behavior. Students will critically examine the impact of media on politics, economics, and identity formation while gaining practical insights into media literacy and production.
Highlights:
Industry-Oriented – Courses designed with input from marketing professionals. Hands-on Learning – Field projects, internships, and lab-based courses. Skill Enhancement – Courses in photography, videography, graphic design, and voice modulation. Tech Integration – AI, Analytics, SEO, and Mobile Marketing included. Entrepreneurship Focus – Digital business strategies and freelancing skills
Eligibility:
12th Pass from any stream with min 50% passing marks
DURATION
3+1 (Honours)
Evaluation method:
8 Semesters - 40% External, 60% Internal, 50%passing
