Department of Journalism & Mass Communication,Tilak Maharashtra Vidyapeeth, Pune
B.Sc. in Social Media & Digital Marketing
Course Overview:
In the modern digital era, marketing has transcended conventional channels. As social media and online platforms experience exponential growth, the global industry is seeking experts capable of developing high-impact campaigns, interpretingcomplex data, and authentically connecting with digital audiences.
The B.Sc. in Social Media & Digital Marketing is a rigorous undergraduate program designed to equip students with the creative, analytical, and strategic skills required to lead in the dynamic arena of digital communication.
Objectives:
- Master the Ecosystem: Gain in-depth knowledge of digital marketing platforms and global strategies.
- Skill Mastery: Develop expertise in SEO, SEM, influencer marketing, and digital branding.
- Data-Driven Logic: Build analytical capabilities to interpret audience insights and performance metrics.
- Creative Entrepreneurship: Foster innovation and the mindset required for freelance and leadership roles.
- Industry Readiness: Follow a curriculum that evolves at the pace of current digital trends.
Highlights:
- Hands on Campaigns & Projects: Create and implement live campaigns across
- platforms such as Instagram, Facebook,LinkedIn,YouTube,and Google.
- Internships & Industry Partnerships with digital marketing firms, startups, and brands.
- Influencer & Expert Workshops from the digital media landscape.
- Tool Training: Canva, GoogleAds, MetaAds Manager, HubSpot, Hoot suite, Google Analytics, WordPress, ChatGPT,etc.
- Exposure to Multiple Disciplines of communication theory, consumer behavior, visual storytelling, and e-commerce.
Eligibility:
12th Pass (Any Stream) with minimum 50% marks
Duration:
3 Years + 1 Year (Honours)
Evaluation:
Internal Assessment: 60%
